Customer Experience Personalization
Customer experience personalization is the process of providing your website visitors with individualized content that has been tailored to their specific needs. By leveraging demographics and past behavior information companies can provide products, offers, and content to the right customer at the right time, thus maximizing conversions and increasing revenue.
Solution Development Process
Includes a free consultation based on your business case
Value of Customer Experience Personalization
Our clients who have implemented customer experience personalization have seen the following results:
detects new patterns in customer behavior and adjusts content accordingly
performs a weekly model retraining
executes real-time, location-specific recommendations
offers personalized content based on geography, device, buying/ browsing history, used search terms or allows to manually set personalization parameters.
improves product discovery
increases average time spent on site
helps maximize marketing efforts
boosts order value and revenue generated per customer
drives customer loyalty
Customer experience personalization has the power to drive revenue across multiple industries.
E-Commerce & Retail
Helps reduce returns by providing customers with the most relevant recommendations.
Marketing & Advertising
Enables the creation of successful campaigns through individualized communication.
Finance & Insurance
Allows effective up-selling which results in higher revenues and customer value.