Marketing Mix Modeling - GFAIVE

Marketing Mix Modeling

Determine your key business drivers and the optimal amounts you should be investing across product categories, markets, marketing initiatives and advertising channels.

Solution Development Process

Dashboard Example

Value of Marketing Mix Modeling

Our clients who have leveraged marketing mix modeling have seen the following results:



Increase in marketing campaign ROI



Accuracy of predictive consequences of budget changes


Saved by optimizing investments across the marketing mix


Saved on data collection and interpretation by marketers

Key features:

  • Individual contribution by marketing activity

  • ROI by each marketing activity

  • Optimal distribution of investing and budget allocation forecasting

  • Key take-aways on how each part of the marketing mix can be executed better



  • Illustrates the relation between each marketing input and how it contributes to sales

  • Increases ROI of marketing campaigns

  • Helps predict the results of potential budget changes

  • Identifies optimal ways of marketing budget allocation

  • Saves time on data processing


Implementation Time

2-3 months



Includes a free consultation based on your business case

 Contact Us 


 Drop us a line and our team will be happy to discuss what AI solution would best suit your needs.


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