Targeting Most Valuable Customer Segments
In order to drive long-term revenue growth and save valuable time, it is imperative for businesses to focus on promoting to most promising prospects and selling to customers that are likely to buy and re-purchase. Lead scoring is a process that essentially tells you which prospects are worth your time and which are not, enabling you to target your marketing campaigns on most valuable customer segments.
Solution Development Process
Includes a free consultation based on your business case
Value of Targeting Most Valuable Customer Segments
Our clients who have implemented our targeting solution have seen the following results:
auto-scores and re-scores prospects and customers in real-time
performs a weekly model retraining
notifies of prospects and leads ready for targeted promotion or follow-up
disqualifies dead-end leads
allows setting own criteria that makes a qualified lead
facilitates sales and marketing alignment
eliminates manual labor associated with lead scoring and targeting
maximizes the efficiency of sales and marketing teams
helps prioritize prospects that are likely to make a purchase
allows creating highly targeted campaigns
Targeting the most valuable customer segments is essential in every customer-centric industry.
E-Commerce & Retail
Allows to better understand individual customers and prioritize opportunities that are of most value.
Marketing & Advertising
Helps accurately target marketing campaigns by customer segment.
Finance & Insurance
Helps disqualify dead-end leads and save time on prospect and lead scoring.